Millennials are those who were born between the years of 1981 and 1997. There are more than 75 million of them and now they are the largest population according to various estimates from the US Census Bureau. Retailers need to do everything they can to pay attention to this group of people and they also need to consider new marketing tactics as well. This is because they differ quite a lot from the previous generation and this is especially the case when it comes to brand loyalty and even purchase decisions as well.
If you work in field sales jobs, you will find that millennials love their mobile phones and this helps to give them access to a huge range of websites. For this reason, a retailer's site needs to be optimised for mobile use and it also needs to be able to provide a great mobile and online experience. The mobile site that you have needs to be a great and solid representation of the company branding and even the image as well, with fully functioning product descriptions and reviews. You will also need to include location maps and more, so the mobile site is just as easy to use as the desktop site.
The millennials are early adopters when it comes to technology and they were one of the first to adopt the mobile payment. This includes Apple Pay, Android Pay and even Samsung Pay as well. These are all contactless methods and they give you the chance to pay rapidly and with a lot less hassle and fuss. When you take a look at the use of mobile payments and the wearable technology that it can offer, you can easily see why they have been so successful.